PwC Gives Employees a Voice with Natter, to Strengthen Leadership Decision-Making
The Challenge
As the second-largest professional services organization in the world, with over 360,000 global employees, PwC knows that organizational success is driven by its people.
To strengthen the connection between its own employees and ensure their priorities are fully reflected in PwC’s workplace culture, leadership sought to directly engage teams and listen to their perspectives.
Kerry Appleton-Norman, Partner and Consulting Lead for People, set out to gather feedback across three areas:
- Leadership Connectivity: Understanding how to nurture meaningful engagement between leadership and all employees.
- Professional Growth: Identifying how leadership can better support skills development and career progression across the organization.
- DEIB: Learning how to build a more inclusive and diverse workplace.
Kerry needed a solution that would allow hundreds of employees to speak freely and share their honest opinions, simultaneously. The one-way responses of traditional surveys didn’t capture the authentic voice of PwC’s people and focus groups were restricted to an unrepresentative handful of opinions.
Instead, Kerry turned to Natter.
The Solution
Using Natter’s cross-company conversation intelligence technology, PwC were able to connect their employees in conversations across the United Kingdom.
Natter created a safe space for all participants to voice their opinions equally and anonymously, regardless of job title or tenure. Being paired into conversations, framed by open-ended questions, employees felt comfortable sharing observations that they would not have voiced individually.
Kerry and her team were able to tap into authentic, unfiltered qualitative responses and instantly review the insights.
The top, emerging themes that came from PwC employees’ conversations highlighted the importance placed on:
- Prioritizing visibility and trust in leadership.
- Favouring a structured approach to accessing training and development opportunities.
- Embedding DE&I principles into all daily processes.
"Natter quickly provided me with insights that I had been trying to obtain for over a year.”
Kerry Appleton-Norman, Partner and Consulting Lead for People, PwC
The Impact
In just 60 minutes, PwC captured over 1,000 new ideas, enabling leadership to strengthen their internal strategies simply by hearing from their own employees.
Natter’s platform not only gave every employee a voice, but also helped to facilitate and build new relationships across the organization, growing the sense of connection and belonging at PwC.
Natter allowed PwC leadership to gather previously undiscovered, actionable insights from every conversation, giving them a deeper understanding of employee perspectives and enabling them to drive meaningful change.
1,500+
conversations captured
8.5/10
average post-Natter value score
1 Hour
to Summarize the Report
About Natter
Natter is the first AI voice platform for enterprise employee listening. Instead of static surveys, Natter enables real-time, voice-led conversations with thousands of employees - capturing, analyzing, and synthesizing qualitative insight at enterprise scale. Customers include global consultancies and Fortune 500 leaders using Natter to bring human intelligence into strategic decision-making.
About PwC
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 149 countries with more than 370,000 people who are committed to delivering quality in assurance, advisory and tax services.
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