Deloitte Scales Client Insights with Natter
Deloitte delivered insights to understand organizational culture as part of an acquisition, leveraging Natter's platform to obtain qualitative insights at scale.
The Challenge
A leading global technology company, with over 20,000 employees worldwide, was preparing for a substantial acquisition.
While the buyer had a history of acquisitions, this transaction was the largest ever, both in terms of purchase price and number of employees being acquired.
It was critical to understand the sentiments, concerns, and opinions of employees. Understanding these insights were essential for identifying potential cultural issues and opportunities, aligning organizational priorities and preparing to facilitate the integration process.
Deloitte Consulting LLP's Human Capital Consulting practice, known for its in-depth experience in enhancing organizational performance through talent strategies, utilized Natter’s platform to elevate employee listening and streamline data analysis for this client.
The Solution
“We needed to capture insight on cultural alignment to identify actionable steps for a successful integration. Natter sits in the sweet spot between qualitative depth of insight, combined with quantitative scale.”
Gary Parilis, Human Capital Data Science Lead, Deloitte Consulting LLP
Deloitte leveraged Natter to gather real-time feedback and to transform conversations into meaningful insights for the acquisition.
Natter is a platform that connects tens of thousands of people in real-time video conversations. Its proprietary AI-summarization technology then instantly analyzes the conversations and comments that emerge to provide actionable insights and recommendations to leadership.
Building upon initial data captured through traditional methods, Gary Parilis, Human Capital Data Science Lead at Deloitte Consulting, worked with Natter to extend beyond questionnaires into live conversations at scale.
Gary sought to provide a more engaging experience for participants that would also unlock richer, qualitative insights.
Natter’s Peer-to-Peer Conversation and Natural Language Processing technology took the fundamentals of data capture to new levels of depth, scale and analysis.
Deloitte used Natter to engage over 600 employees across the USA, Europe, Asia, and Latin America in just a few hours.
Natter’s technology allowed these employees to connect, share ideas, and provide feedback on critical topics such as cultural alignment, decision-making processes, and collaboration strategies.
The Results
Natter provided conversational data at scale and removed hours from the research process, supporting the Deloitte team in their delivery of actionable insights.
In a series of hour-long Natter sessions, Deloitte captured and analyzed over 10,000 conversational data points. Deloitte then shared dozens of actionable insights for specific groups across the entire company.
These insights are instrumental in bridging gaps between the merging companies, mapping out priorities for the newly formed organization, and enhancing decision-making processes for leadership.
600+
Employees took part in the Natter
10k+
Conversational data points captured
91%
Nattered with a colleague
They hadn’t met before
The Impact
“Natter’s platform allowed us to avoid increasing survey fatigue, while still conducting engaging and meaningful conversations at scale. This generated unique insights that complemented traditional methods and supported us in creating robust action plans for our client.”
Michael Johnson-Hales, Workforce Experience Manager, Deloitte Consulting LLP
By using Natter, Deloitte provided their client with a more complete understanding of employee sentiment as an input into the post merger integration planning process.
Natter enabled employees from across the globe to talk to each other candidly and propose their ideas on vital topics as far ranging as:
- Enhancing decision-making
- Improving collaboration and workflows
- Enabling cross-functional innovation
- Driving leadership vision and strategy
While giving hundreds of employees the chance to contribute, Natter also enabled an engaging experience.
Participants were able to build new relationships with peers around the world, who they may otherwise never meet, and better develop their own understanding by hearing others’ perspectives. Instead of reacting to top-down research questions, they were able to proactively shape the dialogue by voicing their own ideas in an open and neutral forum.
84% of participants rated the experience of Nattering as either “Excellent” or “Great”.
About Natter
Natter is the first AI voice platform for enterprise employee listening. Instead of static surveys, Natter enables real-time, voice-led conversations with thousands of employees - capturing, analyzing, and synthesizing qualitative insight at enterprise scale. Customers include global consultancies and Fortune 500 leaders using Natter to bring human intelligence into strategic decision-making.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the U.S. member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States, and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
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