Scaling Client Insights: How Deloitte Leveraged Natter to Understand Organizational Culture During a Major Acquisition
In the fast-paced world of mergers and acquisitions, understanding employee sentiment and organizational culture can be just as critical as analyzing financials. Recently, Deloitte Human Capital Consulting faced a high-stakes challenge: gathering qualitative insights to support the smooth integration of a newly acquired team of over 20,000 employees. To meet this need, Deloitte turned to Natter, a real-time conversational platform designed to capture valuable insights at scale.
The Challenge: Capturing Organizational Culture at Scale
For a leading global technology company, acquiring another large organization presented both an opportunity and a risk. While the acquiring company had experience in mergers, this transaction was unprecedented in size and complexity, making it essential to understand the perspectives, concerns, and priorities of employees within both organizations. Gaining these insights would help identify potential cultural mismatches and streamline integration efforts.
Deloitte’s Human Capital Consulting division, renowned for its expertise in organizational performance and talent strategies, partnered with Natter to elevate their client’s employee listening approach. Natter’s platform allowed Deloitte to go beyond traditional data collection, capturing conversations across the organization and analyzing them to reveal deeper insights.
The Solution: Scaling Employee Listening with Natter’s Platform
With Natter’s AI-powered platform, Deloitte was able to quickly capture real-time feedback from over 600 employees across the USA, Europe, Asia, and Latin America. Natter enabled these employees to connect in live, candid video conversations, discussing key topics like cultural alignment, collaboration strategies, and decision-making processes. In just a few hours, Deloitte gathered more than 10,000 conversational data points—rich, qualitative insights that would have taken weeks to collect using traditional surveys or focus groups.
“We needed to capture insight on cultural alignment to identify actionable steps for a successful integration. Natter sits in the sweet spot between qualitative depth of insight and quantitative scale.”
Gary Parilis, Human Capital Data Science Lead, Deloitte
This collaborative effort between Deloitte and Natter allowed Deloitte’s team to scale their employee listening capabilities, providing a data-rich view of employee sentiments that supported their client’s integration goals.
The Impact: Actionable Insights to Guide Integration Strategy
Natter's platform not only enabled Deloitte to gather insights quickly, but it also streamlined the analysis process. Through a series of Natter sessions, Deloitte delivered insights across the organization, mapping out strategic priorities for the newly merged entity. These insights supported leadership by highlighting potential challenges and proposing actionable steps to bridge cultural gaps.
Key Stats:
- 600+ employees engaged across four continents
- 10,000+ data points captured in real-time conversations
- 91% of participants connected with a colleague they hadn’t met before
These conversations enabled Deloitte to identify priorities and suggest new strategies for decision-making, cross-functional collaboration, and leadership vision—all key areas for a successful merger.
Driving Value Through Engagement
Natter provided an engaging, meaningful experience for employees, 84% of whom rated the process as either “Excellent” or “Great.” By facilitating open dialogue, Natter empowered employees to voice their opinions on a wide range of topics relevant to the future of the merged organization, such as:
- Setting priorities for the new organization
- Improving decision-making processes
- Enhancing collaboration and ways of working
- Supporting cross-functional innovation
- Aligning leadership vision and strategy
Natter’s conversational approach offered employees an interactive alternative to surveys, reducing survey fatigue and generating unique insights that traditional methods might have missed.
“Natter’s platform allowed us to avoid increasing survey fatigue, while still conducting engaging and meaningful conversations at scale. This generated unique insights that complemented traditional methods and supported us in creating robust action plans for our client.”
Michael Johnson-Hales, Workforce Experience Manager, Deloitte
Conclusion: Paving the Way for Future Success
Through their collaboration with Natter, Deloitte provided their client with a more comprehensive understanding of employee sentiment and organizational culture, setting the foundation for a smoother integration. Natter’s platform allowed employees from around the world to connect meaningfully, offering insights that will continue to benefit the merged organization as it moves forward.
Deloitte’s partnership with Natter demonstrates how advanced, scalable solutions can drive deeper insights, facilitating cultural alignment and setting the stage for lasting success.
__________________________________
Read the full customer story
